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The Encore Diagnostic™

Does your next move stack up?

You have decades of expertise and an idea for what comes next. The Encore Diagnostic tells you whether that idea works commercially, practically and personally, and exactly what to do before you spend serious time or money on it.

£397
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20–30 minutesPersonal reportFounding places
A red dune at dusk under a crescent moon
Who it's for

For experienced professionals deciding what to build next.

You might be leaving a senior role, already consulting, or weighing up a portfolio career. You know your expertise is valuable. What you don't yet know is whether the business you have in mind will turn it into the income and the life you want.

  • You're considering consulting, fractional work, advisory, training or a productised service.
  • You want an honest view before you invest in a website, a brand or a programme.
  • You'd rather hear "not yet" now than discover it a year in.
What you receive

The Encore Verdict: a 20 to 30 page report written about you.

Built from your answers, your scores and the way they combine. If someone else's name could replace yours and the report still worked, we haven't done our job.

Your Encore VerdictA clear recommendation on your next move, with how confident we are and why.
Eight dimensions, scoredFrom expertise and customer clarity to economics and founder fit, with the evidence behind each.
Evidence versus assumptionWhat you know, what you're inferring, and what has to be tested.
The right business modelConsulting, fractional, advisory, productised, training or portfolio, and the ones to avoid.
Your risk registerThe three to five risks most likely to cost you time or money, ranked.
Your 90-day prioritiesThree phases with evidence targets, and what not to do yet.
Seven possible verdicts

It's built to tell you the truth.

Your overall score never decides the outcome on its own. A strong CV can't cover for missing evidence, and a viable business that recreates the job you wanted to leave isn't the right answer.

Ready to ImplementThe evidence is there. Move into disciplined execution.
Ready, but NarrowGo ahead, starting with your strongest customer and problem.
Validate FirstTest the problem and willingness to pay before you build.
RepositionPoint your expertise at a more valuable buyer or problem.
Rework the ModelDemand may be real, but the pricing or capacity doesn't add up.
Revenue FirstProtect your runway with a simple, fast route to paid work.
Pause & RethinkDon't invest further until the core assumptions change.
How it works

Thirty minutes of honest answers. A plan you can act on.

Answer the questions

Around 50 questions about your expertise, customers, evidence, economics and the life you want.

We analyse the combinations

Your answers run through the Encore framework: weighted scores, commercial gates and the patterns that separate a good idea from a good business.

Receive your Verdict

Your personal report arrives within five working days, ready to read and act on.

The Encore Diagnostic™

Get your Encore Verdict

One payment of £397. This is one of our founding diagnostics: your Encore Verdict arrives within five working days of completing your questions. If you join The Encore Programme™ within 14 days of receiving your report, the full fee is credited against it.

Have a code from a webinar or event? You can enter it at checkout.

£397
Start my diagnostic →
Questions

Before you start

Do I need a fully formed business idea?

No. A rough idea is enough. Part of the diagnostic's job is to show you which version of your idea, if any, is worth pursuing.

How long does it take?

Most people finish in 20 to 30 minutes. Some questions ask you to describe things in your own words, and the more specific you are, the more specific your report will be.

Is the report really personalised?

Yes. The verdict, risks, business model and priorities are driven by your answers and how they combine. Two people with the same overall score can receive completely different recommendations.

How does this relate to The Encore Programme™?

The diagnostic tells you what to do. The Encore Programme is the 12-week programme that helps you do it. If you join within 14 days of your report, your £397 is credited in full.

Is this financial advice?

No. The diagnostic assesses the commercial readiness of a business idea. It doesn't give financial, legal or investment advice, and it won't recommend pension, borrowing or investment decisions.

Experience wins

Find out before you build.

Twenty to thirty minutes now could save you a year on the wrong business.

Start my diagnostic: £397 →